Wired magazine on how video games are changing the game:
Then Brandon Stokley snagged the ball on the play that would soon be dubbed the Immaculate Deflection and pulled his astonishing did-you-see-that Maddenball maneuver. Donny Moore, an EA designer who was sitting to Madden’s left, leaped to his feet. “That’s what happens in the game!” he screamed, ecstatic.
Other examples include Jonah Lomu playing a lot of Jonah Lomu Rugby, Shane Warne’s addiction to Leisure Suit Larry, and the NRL playing roster’s re-enactment of Grand Theft Auto most Sunday nights.