sport review » sonny shaw http://sportreview.net.nz like quicksand, but a blog Sun, 04 Jan 2009 02:39:01 +0000 http://wordpress.org/?v=2.6 en NZ Cricket to counter Barmy Army with ill conceived, poorly executed marketing effort http://sportreview.net.nz/2008/03/19/nz-cricket-to-counter-barmy-army-with-ill-conceived-poorly-executed-marketing-effort/ http://sportreview.net.nz/2008/03/19/nz-cricket-to-counter-barmy-army-with-ill-conceived-poorly-executed-marketing-effort/#comments Wed, 19 Mar 2008 19:08:12 +0000 Richard Irvine http://sportreview.net.nz/?p=340 Barmy armySRPA: England’s famous Barmy Army will go up against the Black Chaps, or ‘National Bank presents the Black Chaps in association with Samsung’ at this weekend’s third test. NZ Cricket marketing manager Dave Slickback said “We looked at England’s tremendous support, and decided we can do that too. Just not as well.”

Budding Black Chaps must buy an official ‘Black Chap Pack’ supporters kit, with an inflatable ‘Bend it like Billy’ hand, a song sheet with officially licenced Exponents songs, and Sonny Shaw edition flags, to be waved at pre-determined breaks in play. “The National Bank presents the Black Chaps in association with Samsung will keep the Barmy Army on their toes.” said Slickback. “Their wholehearted spontaneous grassroots support won’t have encountered a total family entertainment package like this before.”

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