Dean Barker has been through a fair bit – you’d have to have a heart harder than an Easter Island statue to wish him anything but the best in the next Auld Mug.

However, producing Engaging Content is a harsh business and so the multiple America’s Cup runner up and man on the other end of the greatest fecking comeback ever was forced to read out ‘There is no second’ for the sake of 57 retweets in a ghastly promo clip:

sportreview.net.nz is probably being over-protective of a fine sailor who’s handled himself with more dignity than the legions of armchair experts who’ve lined up to stick the oar in over the years – but that’s a hollow, hollow look.

He’s Dan Carter on the All Black bench against France in 2007. He’s Steve Smith getting a bad decision.  He’s Ronaldo when a team mate slightly over hits a cross. He’s Andy Murray when room service doesn’t put the HP sauce on the fucking side of the fucking plate.

Let’s hope the America’s Cup digi team gets to ‘capture’ more actual sailing content very soon rather than this kind of carry on. If an event with such a great history was a little more aware of its own history, it would be all more palatable and enjoyable for it.