Rejected All Black PR initiatives

Competition to find New Zealand’s ‘Fully Fanatic Family’. First prize – Mum, Dad and the kids take on Ma’a Nonu, Brad Thorne and Greg Sommerville at bullrush during the ONE News Hour. Hosted by Tony Veitch

NZRFU endorsed ‘street gangs’ with official gang signs, black bandannas and spray paint. ‘Don’t kick it, pass it’ tagging competition winners awarded their weight in WeetBix

Fat Freddy’s Drop, Official Band of the All Blacks

Steve Hansen bouncy castle

Author: Richard Irvine

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